Terms of service

TOOTHFAIRY SHOP — TERMS & CONDITIONS

Last updated: [September 2026]

OVERVIEW

Welcome to Toothfairy™.

These Terms & Conditions (“Terms”) apply when you visit, use or purchase products or services through the Toothfairy online store (the “Store”).

The terms “Toothfairy”, “we”, “us” and “our” refer to Tooth Fairy Healthcare LTD, trading as Toothfairy™.

Our Store is powered by Shopify, which provides the ecommerce technology that enables us to offer our products and services online. Any contract for the purchase of Toothfairy products is between you and Toothfairy, not Shopify.

Please read these Terms carefully before using the Store or placing an order. These Terms should be read alongside our:

  • Privacy Policy 

  • Returns Policy

  • Subscription, Pre-Order & Cancellation Policy 

  • Delivery Policy 

By using the Store or placing an order, you agree to these Terms.

Nothing in these Terms affects your statutory rights under applicable UK consumer law.

1. ACCESS & ACCOUNTS

You must be legally capable of entering into a contract to make a purchase through our Store.

When placing an order or creating an account, you agree to provide accurate, current and complete information, including your name, email address, billing information and delivery details.

You are responsible for keeping your account credentials secure and for activity carried out through your account.

You must not transfer, sell or provide your Toothfairy account to another person without our permission.

2. OUR PRODUCTS

We take reasonable care to ensure that descriptions, photographs, specifications and prices displayed on our Store are accurate.

However, product colours and appearance may vary slightly depending on your device, screen settings, photography and manufacturing variations.

Product packaging, specifications or accessories may occasionally be updated or improved. Any material changes affecting an existing order will be dealt with in accordance with applicable consumer law.

We may update, modify or discontinue products and services from time to time and may limit availability by quantity, location or jurisdiction.

3. THE TOOTHFAIRY WAND™ & ORAL-CARE PRODUCTS

The Toothfairy Wand™ is an oral-care product designed to support your everyday oral-health routine.

Where your purchase includes access to Toothfairy app features, camera scanning, dental monitoring or professional dental services, additional terms, eligibility requirements and clinical limitations may apply.

The Wand™ camera and associated technology are designed to support the capture of images for oral-health monitoring. They are not a substitute for all forms of dental examination, diagnosis, X-rays, investigations or treatment.

Where appropriate, a Toothfairy dentist may recommend that you attend a dentist or other healthcare professional in person.

Always use Toothfairy products in accordance with the instructions, warnings and safety information supplied with the product.

If you experience pain, swelling, bleeding, trauma or another urgent dental problem, you should seek appropriate professional dental or medical advice rather than relying solely on a Toothfairy product or remote monitoring service.

4. ORDERS

When you submit an order, you are making an offer to purchase the products shown in your basket.

After placing your order, you will normally receive an acknowledgement confirming that we have received it. This does not necessarily mean that your order has been accepted.

A contract between you and Toothfairy is formed when we confirm acceptance of your order, for example by sending an order or dispatch confirmation.

We reserve the right to decline or cancel an order where reasonably necessary, including where:

  • A product is unavailable;

  • Payment cannot be authorised;

  • Pricing or product information contains an obvious error;

  • We reasonably suspect fraud or unauthorised activity; or

  • We are unable to fulfil the order lawfully.

If we cancel an order after taking payment, we will refund the relevant amount.

5. PRICES & PAYMENT

All prices will be clearly displayed before you complete your purchase.

For UK consumer orders, prices will include applicable VAT where required, unless clearly stated otherwise.

Delivery charges and any other mandatory charges applicable to your order will be displayed before you complete checkout.

We may change our prices, promotions and discounts from time to time. Changes will not normally affect orders that have already been accepted.

You agree to provide accurate and authorised payment information.

Payments may be processed by Shopify Payments and/or other third-party payment providers. We do not necessarily receive or store your complete payment-card details ourselves.

6. SUBSCRIPTIONS & MEMBERSHIPS

Certain Toothfairy products may be offered alongside a recurring subscription or membership.

Before you subscribe, we will display the applicable:

  • Price;

  • Billing frequency;

  • Delivery frequency;

  • Membership period;

  • Renewal arrangements; and

  • Key cancellation information.

Where your subscription automatically renews, your chosen payment method will be charged at the applicable renewal frequency until the subscription is cancelled.

You can cancel your subscription to prevent future renewals in accordance with our Subscription, Pre-Order & Cancellation Policy.

Cancellation of a subscription does not automatically create a right to return products that have already been dispatched, opened or used.

Returns of physical products remain subject to our Returns Policy and your statutory rights.

7. PRE-ORDERS

Certain products, including new Toothfairy products, may occasionally be offered for pre-order before they are available for immediate dispatch.

Any expected shipping or release date shown for a pre-order is our current estimate and may change.

Where a material delay occurs, we will communicate with affected customers where appropriate.

Pre-orders may be cancelled in accordance with our Subscription, Pre-Order & Cancellation Policy and your applicable statutory rights.

8. DELIVERY

We will deliver your products to the delivery address supplied when placing your order.

Estimated delivery dates are estimates unless we have expressly agreed that delivery by a particular date is essential.

We are not responsible for delays caused by circumstances outside our reasonable control, but this does not affect any rights you may have under applicable consumer law where goods are not delivered within an agreed or legally required period.

Where Toothfairy arranges the carrier, the goods generally remain at our risk until they are delivered into your physical possession, or into the possession of a person identified by you to receive them.

Please ensure that your delivery information is accurate when placing your order.

9. RETURNS & HYGIENE

You may have the right to change your mind and cancel an eligible online purchase within the applicable statutory cancellation period.

However, many Toothfairy products are personal oral-care and hygiene-sensitive products.

Where sealed goods are not suitable for return for health-protection or hygiene reasons, the right to cancel may cease once those goods have been unsealed after delivery.

Accordingly, change-of-mind returns may not be accepted where:

  • A relevant hygiene seal has been broken, removed or damaged;

  • A hygiene-sensitive product has been opened where doing so removes its hygiene protection;

  • The product has been used or shows signs of use; or

  • The product is otherwise unsuitable for return for health-protection or hygiene reasons.

This may apply to products including electric toothbrushes, toothbrush heads, oral-care accessories, retainers and other hygiene-sensitive products.

Please read our full Returns Policy before opening your product if you are